From the company's perspective, a quality corporate image enhances the introduction of a new product because:
A) the company can charge a lower price for the new product
B) a new distribution channel can be established
C) customers normally transfer their trust in and beliefs about the corporation to a new product
D) the competition does not know how to respond

Question

Quizplus · Accepted Answer

Customers often place trust in and have beliefs about a corporation based on its overall image in the marketplace. Therefore, when a company has a positive corporate image, customers are likely to transfer that trust and belief to a new product, which can enhance the product's introduction and acceptance.

From the Company's Perspective, a Quality Corporate Image Enhances the Introduction