The desired corporate image is one that:
A) coincides with the majority of companies within the industry
B) highlights the quality of products being sold by the company
C) is consistent with the views of management of each company
D) sends a clear message about the unique nature of an organization and its products

Question

Quizplus · Accepted Answer

The desired corporate image should send a clear message about the unique nature of an organization and its products, distinguishing it from other companies in the industry. While quality is important, it may not necessarily differentiate the company from competitors. Management views may not align with the perception of customers, so it is not a reliable factor to base the corporate image on. Coinciding with the majority of companies in the industry may result in a generic and unremarkable image, which is not ideal for building a strong brand.

The Desired Corporate Image Is One That