Which involves using an established brand name on goods or services that are not related to the core brand?
A) brand extension
B) private brand
C) flanker brand
D) complementary brand

Question

Quizplus · Accepted Answer

Brand extension involves using an established brand name on goods or services that are not related to the core brand. Private brand refers to a brand owned by a retailer, while a flanker brand is a brand created by a company to compete with its own existing brand in the same market. Complementary brand refers to a brand that is designed to be used in conjunction with another brand to enhance its value.

Which Involves Using an Established Brand Name on Goods or Services