When a logo elicits shared meanings across consumers, it exhibits:
A)stimulus codability.
B)reliability.
C)consensus.
D)referent response.

Question

Quizplus · Accepted Answer

Stimulus codability refers to the extent to which a symbol, such as a logo, elicits a shared meaning among individuals. When a logo has high stimulus codability, it means that it is interpreted in a similar way by a broad audience, which is crucial for effective branding and communication.

When a Logo Elicits Shared Meanings Across Consumers, It Exhibits