Conceptual brand names:
A)capture the essence of the idea behind the brand.
B)contain recognizable words or word parts that imply what the brand is about.
C)do not reflect the brand's goods or services, but instead something that is unique, different, and memorable.
D)reveal what the brand does.

Question

Quizplus · Accepted Answer

Conceptual brand names contain recognizable words or word parts that imply what the brand is about.

Answer: C 
 Conceptual brand names do not reflect the brand's goods or services, but instead something that is unique, different, and memorable.

Conceptual Brand Names