A flanker brand can be introduced when company leaders think that offering the product under the current brand name may adversely affect the overall marketing program.

Question

Quizplus · Accepted Answer

A flanker brand can be introduced when a company wants to target a different market segment, avoid brand dilution, or create a more cost-effective alternative to the current brand. By introducing a new brand, the company can avoid cannibalizing sales of its existing products or diluting the brand image. This strategy is particularly effective when the target market has different preferences or price sensitivity than the existing customer base.

A Flanker Brand Can Be Introduced When Company Leaders Think