Roles within the buying center are socially constructed, which means people define how they will act in the business-to-business purchase process and how they will interact with others.

Question

Quizplus · Accepted Answer

This statement is true. Roles within the buying center are not necessarily pre-assigned or predetermined, but rather they are developed through social interactions and negotiations among group members.

Roles Within the Buying Center Are Socially Constructed, Which Means