Didi carefully considers price, sound quality, and the size of a new stereo system. The sound quality is the most important factor, followed by the price. The evaluation model being used by Didi is:
A) cognitive mapping
B) evoked set
C) multiattribute
D) affect referral

Question

Quizplus · Accepted Answer

The evaluation model being used by Didi takes into consideration multiple attributes such as price and sound quality, and assigns weights to each attribute. This is a characteristic of a multiattribute model where consumers evaluate alternatives based on multiple criteria. Furthermore, the fact that Didi values sound quality more than price indicates that she has assigned more weight to that attribute.

Didi Carefully Considers Price, Sound Quality, and the Size of a New