All of the following are reasons consumers use the affect referral method to evaluate alternatives, except:
A) consumers have already eliminated the evoked set from consideration
B) the affect referral method saves time and mental energy
C) the consumer may have already used the multiattribute approach in a previous purchase situation
D) the consumer has developed an emotional bond with the particular brand

Question

Quizplus · Accepted Answer

The affect referral method involves choosing a brand based on an overall emotional response rather than detailed evaluation. Option A is incorrect because it refers to eliminating options, which is not related to the affect referral method.

All of the Following Are Reasons Consumers Use the Affect