The members of the buying center who authorize purchasing decisions are called:
A)users.
B)influencers.
C)deciders.
D)buyers.

Question

Quizplus · Accepted Answer

The members who are authorized to make the final decision in the buying center are called deciders. They have the power to approve or reject the proposed purchase. Users are people who will use the product or service, influencers offer advice and have an impact on the decision, and buyers are responsible for the purchasing process.

The Members of the Buying Center Who Authorize Purchasing Decisions