When conducting an analysis of customers, the marketing team should examine competitors' customers as well as current, former, and potential customers.

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It is important for the marketing team to examine competitors' customers as well as current, former, and potential customers in order to gain a comprehensive understanding of the market and develop effective marketing strategies. Analyzing competitors' customers can help identify opportunities to attract new customers or retain existing ones who may be considering switching to a competitor.

When Conducting an Analysis of Customers, the Marketing Team Should