Consumers within a market segment tend to be homogeneous, which means they are similar.

Question

Quizplus · Accepted Answer

Homogeneity within a market segment refers to the fact that the individuals or groups within that segment share similar characteristics, needs, preferences, and behaviors, to a greater extent than they do with those outside the segment. This is an essential criterion for defining a market segment, which enables marketers to develop and deliver more effective and targeted marketing strategies and offerings.

Consumers Within a Market Segment Tend to Be Homogeneous, Which