Ethnic consumers tend to be more brand loyal than their Caucasian counterparts.

Question

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Research studies have shown that ethnic consumers, such as African Americans and Hispanics, tend to be more brand loyal than Caucasian consumers. This may be due to cultural values, societal influence, and personal identity. Ethnic consumers may also feel a stronger connection to brands that cater specifically to their cultural needs and preferences.

Ethnic Consumers Tend to Be More Brand Loyal Than Their