In ethic marketing it is important to present one overall message theme, but it should then be tailored to fit the needs and values of each ethnic group.

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This is because each ethnic group has its own unique values, beliefs, and traditions that should be respected and acknowledged in marketing efforts. By tailoring the message to fit the specific needs of each group, a company can better connect with their target audience and build trust and loyalty. However, it is still important to maintain a consistent overall message theme across all ethnic groups to ensure brand consistency and avoid confusion.

In Ethic Marketing It Is Important to Present One Overall