Psychographic information is often combined with demographic profiles to provide marketers with a more complete understanding of a target market.

Question

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Psychographic information seeks to understand the attitudes, values, and motivations of target customers, while demographic information focuses on their basic characteristics such as age, gender, income, and location. Together, these two types of data can help marketers create more effective campaigns by tailoring their messages and offers to meet the specific needs and desires of different segments within their target market.

Psychographic Information Is Often Combined with Demographic Profiles to Provide