Marketing products that are purchased by both genders with different types of appeals are not usually successful.

Question

Quizplus · Accepted Answer

Marketing products with appeals targeted towards both genders can be successful if done correctly. However, if the appeals are general and do not resonate with either gender or are too stereotypical, it may not be successful. It is important to understand the unique values and preferences of each gender and tailor the marketing message accordingly.

Marketing Products That Are Purchased by Both Genders with Different