Which method of segmenting markets is based on the idea that people experience significant external events during their late adolescence and early adulthood that impact their social values, attitudes, and preferences?
A)Demographic
B)Psychographic
C)Generations
D)Geodemographics

Question

Quizplus · Accepted Answer

The Generations method of segmenting markets is based on the concept that individuals go through significant external events during their formative years (late adolescence and early adulthood) that shape their social values, attitudes, and preferences, leading to distinct generational cohorts with shared characteristics.

Which Method of Segmenting Markets Is Based on the Idea