If a company sends direct mail only to zip codes in communities that match a firm's best customer profiles, it is using which type of segmentation?
A)Demographic
B)Psychographic
C)Geographic
D)Geodemographic

Question

Quizplus · Accepted Answer

Geodemographic segmentation combines both geographic and demographic information to identify target markets. In this scenario, the company is using zip codes (geographic information) to target communities that match their best customer profiles (demographic information), making it an example of geodemographic segmentation.

If a Company Sends Direct Mail Only to Zip Codes