The VALS typology is based on which type of segmentation?
A)Demographic
B)Psychographic
C)Generations
D)Geodemographic

Question

Quizplus · Accepted Answer

The VALS typology is based on psychographic segmentation, which divides consumers based on their attitudes, beliefs, and values rather than just their demographic characteristics. It looks at what motivates and drives consumer behavior, providing insights into their lifestyles, interests, and personalities.

The VALS Typology Is Based on Which Type of Segmentation