Attitudes, interests, and opinions are reflected in which type of market segment?
A)Demographic
B)Geographic
C)Psychographic
D)Product

Question

Quizplus · Accepted Answer

Attitudes, interests, and opinions are the characteristics that are reflected in psychographic segmentation. Demographic segmentation is based on personal characteristics such as age, gender, income, and education. Geographic segmentation is based on physical location. Product segmentation is based on preferences and loyalty for a particular product or brand.

Attitudes, Interests, and Opinions Are Reflected in Which Type of Market