A market segmentation approach that focuses on the benefits of a product rather than on the type of customers of a product is which form of segmentation?
A)Demographic
B)Psychographic
C)Benefit
D)Usage

Question

Quizplus · Accepted Answer

Benefit segmentation is an approach that divides the market based on the benefits that consumers are seeking from a product or service. The focus is on the unique benefits that the product offers, regardless of the specific demographic or psychographic characteristics of the target audience. This type of segmentation helps companies to tailor their marketing messages to the benefits that are most important to their customers, which can improve the effectiveness of their marketing efforts.

A Market Segmentation Approach That Focuses on the Benefits of a Product