A firm that has a database containing consumer purchasing histories that uses the information to create market segments is using which type of segmentation?
A)Demographic
B)Psychographic
C)Benefit
D)Usage

Question

Quizplus · Accepted Answer

The firm is using usage segmentation, as it is utilizing the information from consumer purchasing histories to segment the market based on how often or how much consumers use or purchase the product.

A Firm That Has a Database Containing Consumer Purchasing Histories