All of the following facts about campaigns that target men are true except:
A)men prefer specific information rather than browsing products and brands.
B)men favor products that reflect status and demonstrate they have good taste.
C)men tend to purchase well-known brands.
D)for men, a lower price is more important than higher quality.

Question

Quizplus · Accepted Answer

This statement is false. Research has shown that men value quality over price and are willing to pay more for high-quality products.

All of the Following Facts About Campaigns That Target Men