PRIZM is a company that specializes in which type of segmentation?
A)Product differentiation
B)Geodemographic
C)Geographic
D)Psychographic

Question

Quizplus · Accepted Answer

PRIZM specializes in geodemographic segmentation, which is the process of dividing consumers based on a combination of geographical (location) and demographic (age, income, occupation, etc.) factors. This allows companies to better understand their target audience and tailor their marketing strategies accordingly.

PRIZM Is a Company That Specializes in Which Type of Segmentation