Product usage is not normally used as a method of business-to-business market segmentation.

Question

Quizplus · Accepted Answer

Product usage can be used as a method of business-to-business market segmentation, as it can help identify different customer needs and characteristics based on how they use the product. However, it is not the most common method of segmentation in B2B markets, where other factors such as company size, industry, and purchasing behavior may be more important.

Product Usage Is Not Normally Used as a Method of Business-To-Business