A carryover effect means that an ad has been shown often enough so that the consumer will remember the company when it is time to buy the product.

Question

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A carryover effect is a phenomenon in which previous advertising exposure affects the consumer's subsequent behavior, such as brand recognition or purchase behavior, even after the advertising has ceased. Therefore, by showing an ad often enough, the consumer is more likely to remember the company and their product when it is time to buy.

A Carryover Effect Means That an Ad Has Been Shown