The following are types of demographic segmentation variables, except:
A) gender
B) lifestyles
C) age
D) income

Question

Quizplus · Accepted Answer

Lifestyles is not a demographic variable, but a psychographic variable. Demographic variables are based on objective and measurable characteristics such as age, gender, income, education, etc. Psychographic variables are based on subjective measures such as personality, values, attitudes, etc.

The Following Are Types of Demographic Segmentation Variables, Except