The VALS typology is based on which type of segmentation?
A) demographic
B) psychographic
C) generations
D) geodemographic

Question

Quizplus · Accepted Answer

The VALS typology is based on psychographic segmentation, which groups consumers based on their values, beliefs, and lifestyles. This approach allows marketers to gain a better understanding of their target audience's motivations and preferences, which can help them develop more effective communications and marketing strategies. Demographic, generational, and geodemographic segmentation are other commonly used approaches to segmenting consumer markets.

The VALS Typology Is Based on Which Type of Segmentation