Analysis of buying patterns by gender is an example of segmentation by:
A)psychographics.
B)generations.
C)demographics.
D)usage.

Question

Quizplus · Accepted Answer

Demographics refer to characteristics such as age, income, education, and gender. Therefore, analyzing buying patterns by gender is an example of demographic segmentation. Psychographics refer to personality traits, attitudes, and values; generations refer to groups of people born around the same time; and usage refers to how frequently or how intensively someone uses a product or service.

Analysis of Buying Patterns by Gender Is an Example of Segmentation