Using gender, age, ethnicity, and income as market segmentation variables is the application of which segmentation approach?
A)Demographics
B)Psychographics
C)Geographic
D)Polygraphic

Question

Quizplus · Accepted Answer

The segmentation approach that uses gender, age, ethnicity, and income as market segmentation variables is known as demographic segmentation. This approach divides the market into distinct groups based on measurable characteristics such as age, gender, income, education, and ethnicity. It is a widely used segmentation approach because it is easy to measure and helps marketers easily identify and target specific groups of consumers with similar needs and preferences.

Using Gender, Age, Ethnicity, and Income as Market Segmentation Variables