When conducting communications research, researchers examine the context of a product's use.

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When conducting communications research, it is important for researchers to examine the context in which a product is used. This includes understanding the cultural, social, economic, and political factors that influence how people interact with and perceive the product. Examining the context of product use helps researchers better understand consumer behavior and develop effective communication strategies.

When Conducting Communications Research, Researchers Examine the Context of a Product's