The first step in the IMC planning process is:
A)communications research.
B)defining the firm's target market.
C)an analysis of the product positioning.
D)developing communications objective.

Question

Quizplus · Accepted Answer

The first step in the IMC planning process is to conduct communications research to gather information about the target market, the competitive environment, and the firm's own products and services. This information is then used to define the firm's target market, develop communications objectives, and analyze the product positioning.

The First Step in the IMC Planning Process Is