Males who buy items because they reflect "masculinity" may be targeted using which segmentation approach?
A) geographic
B) psychographic
C) generational
D) product use

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on the lifestyle, personality, and values of the target market. In this case, targeting males who buy items that reflect "masculinity" is a reflection of their personal values and lifestyle preferences. Therefore, psychographic segmentation would be the most appropriate approach for targeting this group.

Males Who Buy Items Because They Reflect "Masculinity" May Be