Attitudes, interests, and opinions are reflected in:
A) demographic market segments
B) geographic market segments
C) psychographic market segments
D) product differentiation programs

Question

Quizplus · Accepted Answer

Psychographic market segments reflect attitudes, interests, and opinions of individuals. Demographic market segments are based on characteristics such as age, gender, income, etc. Geographic market segments are based on geographic locations. Product differentiation programs are strategies used by companies to differentiate their products from competitors.

Attitudes, Interests, and Opinions Are Reflected In