A market segmentation approach that focuses on the benefits of the product rather than on the type of customers is called:
A) demographic segmentation
B) psychographic segmentation
C) benefit segmentation
D) usage segmentation

Question

Quizplus · Accepted Answer

Benefit segmentation involves identifying the specific benefits that different groups of customers seek from a product and targeting marketing efforts to those groups. This approach is based on the idea that customers make purchasing decisions based on the benefits that a product provides rather than on their demographic or psychographic characteristics. By focusing on the benefits that customers seek, companies can tailor their marketing strategies and products to better meet the needs and wants of specific groups of customers.

A Market Segmentation Approach That Focuses on the Benefits of the Product