Using segmentation by size, which type of organization would be most likely to be contacted by e-mail or outbound telemarketing?
A) small size
B) medium size
C) large size
D) governmental

Question

Quizplus · Accepted Answer

Small size organizations are more likely to be contacted by e-mail or outbound telemarketing because they often have fewer resources and may be more open to direct marketing approaches compared to larger or governmental organizations.

Using Segmentation by Size, Which Type of Organization Would Be