A food producer that distinguishes between individually owned grocery stores and major retailers such as Target, the segmentation approach being used is:
A) industry
B) size
C) geographic
D) usage

Question

Quizplus · Accepted Answer

The segmentation approach being used is size, as the food producer distinguishes between individually owned grocery stores and major retailers. It is not industry, as the focus is not on the type of business but on the size of the business. It is not geographic, as the focus is not on the location of the stores. It is not usage, as there is no indication of the specific usage behavior of the customers.

A Food Producer That Distinguishes Between Individually Owned Grocery Stores