Targeting people who wish to improve their sex lives using herbs and supplements is an example of which type of segmentation?
A) demographic
B) geographic
C) benefit
D) geodemographic

Question

Quizplus · Accepted Answer

This is an example of benefit segmentation as it is targeting people who share a common desire to improve their sex lives through the use of herbs and supplements. Benefit segmentation involves identifying and targeting groups of customers who have a shared need or desire for a specific product benefit.

Targeting People Who Wish to Improve Their Sex Lives Using