The most common method of segmenting business markets by industry is to use:
A)the NAICS code system.
B)geographic location.
C)business characteristics.
D)customer value measures.

Question

Quizplus · Accepted Answer

The NAICS (North American Industry Classification System) code system is the most commonly used method of segmenting business markets by industry. NAICS codes are used to classify businesses into specific industry categories based on their primary economic activity. This system allows marketers to more easily identify and target businesses in specific industries.

The Most Common Method of Segmenting Business Markets by Industry