All of the following are methods of segmenting business-to-business markets except:
A)product usage.
B)psychographics.
C)geographic location.
D)customer value.

Question

Quizplus · Accepted Answer

Psychographics is a method commonly used for segmenting consumer markets, rather than business-to-business markets. B2B market segmentation methods typically focus on factors such as customer size, industry, buying behavior, and customer value.

All of the Following Are Methods of Segmenting Business-To-Business Markets