The following are methods of segmenting business-to-business markets, except:
A) product usage
B) psychographics
C) geographic location
D) customer value

Question

Quizplus · Accepted Answer

While psychographics can be a useful segmentation factor in consumer markets, it is typically less relevant in B2B markets where businesses are more focused on practical concerns such as product usage, geographic location, and customer value.

The Following Are Methods of Segmenting Business-To-Business Markets, Except