Geodemographics:
A) combines census data with psychographic data
B) segments populations by generations
C) is a form of global marketing
D) groups consumers by region

Question

Quizplus · Accepted Answer

Geodemographics combines demographic data (such as age, gender, income, and education) with psychographic data (such as values, attitudes, lifestyle, and personality) to segment populations into groups based on shared characteristics and behaviors. This approach helps marketers better understand and target specific consumer segments based on their location and behavioral traits.