When a product positioning strategy is based on the type of consumer that buys an item, the positioning approach being used is:
A) product user
B) product class
C) use or application
D) cultural symbol

Question

Quizplus · Accepted Answer

When a product positioning strategy is based on the type of consumer that buys an item, it is known as a product user approach. This involves understanding and targeting a specific group of consumers who are likely to use the product.

When a Product Positioning Strategy Is Based on the Type