Mountain Dew's marketing team might learn that the soft drink is considered more hip and trendy than Coke during an analysis of:
A)primary data.
B)market segments.
C)the company or product's position.
D)secondary data.

Question

Quizplus · Accepted Answer

The company or product's position refers to how consumers perceive the brand in comparison to its competitors. In this case, Mountain Dew is perceived as more hip and trendy than Coke, which indicates that it has a stronger position in the market for younger and more adventurous consumers. The other options (primary data, market segments, and secondary data) may provide useful information but are less directly relevant to assessing brand perception and market position.

Mountain Dew's Marketing Team Might Learn That the Soft Drink