The product positioning strategy based on a product trait or characteristic is which type of positioning approach?
A)Product attributes
B)Competitors
C)Use or application
D)Price-quality relationship

Question

Quizplus · Accepted Answer

The product positioning strategy based on a product trait or characteristic is known as a product attribute approach. This approach focuses on specific features or benefits that the product offers to differentiate it from competitors.

The Product Positioning Strategy Based on a Product Trait or Characteristic