Which method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors?
A) meet the competition
B) objective and task
C) payout planning
D) quantitative models

Question

Quizplus · Accepted Answer

The method that uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors is called quantitative models. Option A, meet the competition, is a method of setting the budget by matching the competitor's spending. Option B, objective and task, involves breaking down the objectives into specific tasks and assigning costs to those tasks. Option C, payout planning, is a method of setting the budget by establishing a target payout (such as a percentage of sales).

Which Method of Developing a Marketing Communications Budget Uses Computer