If an agency has relevant experience in a particular product category but not with the exact same product, then it creates a conflict of interest.

Question

Quizplus · Accepted Answer

It is not necessarily a conflict of interest if an agency has relevant experience in a particular product category but not with the exact same product. In fact, it could be seen as an advantage as the agency brings knowledge and best practices from a similar product category. A conflict of interest would arise if the agency has a financial or personal interest in a competing product or if they have a relationship with a client that poses a conflict with the new client's interests.

If an Agency Has Relevant Experience in a Particular Product