To be effective in terms of using an external agency, at least 75 percent of the advertising budget should be spent on media buys.

Question

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Media buys refer to the actual purchasing of advertising space or time on various platforms, such as TV, radio, print, and online. In order to achieve maximum impact and reach, it is recommended that at least 75 percent of the advertising budget is allocated towards media buys. The remaining budget can then be used for other expenses such as agency or production fees.

To Be Effective in Terms of Using an External Agency