In preparing a creative brief, the only information that is needed in terms of the target audience is demographic characteristics. The creative can research the other information as he or she designs the ad.

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While demographic characteristics are important to include in a creative brief, other information such as the target audience's values, behaviors, and pain points can also be crucial in creating an effective ad. This information should be researched and included in the creative brief to ensure a more targeted and impactful campaign.

In Preparing a Creative Brief, the Only Information That Is