After deciding to use either an in-house or external advertising agency, the next step of an advertising management program is to:

Question

Quizplus · Accepted Answer

Once the decision has been made to use an in-house or external agency, the next step is to develop an advertising campaign management strategy. This includes defining the advertising objectives, identifying the target audience, establishing a budget, and determining the message and media mix to be used. Only after this step is completed can a creative brief be prepared and the actual advertising agency selected. Therefore, C is the correct choice.

After Deciding to Use Either an In-House or External Advertising